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Jaime Athos, CEO of Tofurky discusses how Tofurky has managed to stay independent and family-funded throughout their monumental success. Jaime shares a variety of insights from his thoughts on the responsibility he inherited from his step-father to how to balance mission of the company with profit, decoding the hype in the plant-based food space, and how he hopes to aid new businesses by pulling from the vast knowledge from Tofurky’s own 37-year-long journey. To Jaime, Tofurky’s so-called competitors in the world of plant-based food are just collaborators. He believes every brand has to work together to help transform our food system – that is, if we truly want to make a difference. Pre-order the Eat For The Planet book at https://eftp.co/ Show notes for this episode: http://www.onegreenplanet.org/episode-twenty-jaime-athos/ Follow Nil Zacharias on Twitter Newsletter signup: http://eepurl.com/cTT7Tv Like #EatForThePlanet on Facebook Contact us at eftp@onegreenplanet.org |