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Home > The Smart Communications Podcast > Episode 206: How can you use science to engage donors?
Podcast: The Smart Communications Podcast
Episode:

Episode 206: How can you use science to engage donors?

Category: Business
Duration: 00:27:33
Publish Date: 2026-03-04 14:00:00
Description:

What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral psychology can strengthen donor engagement. They share insights nonprofits can use to build trust, write clearer appeals, and design campaigns that motivate supporters.

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