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This week, let’s talk about McDonalds and Ray Kroc. And how Ray Kroc turned a good business into a global behemoth that is one of THE most recognizable and universal brands in the world.
The transformation of McDonalds by Kroc is the stuff of legends. It’s a story of how vision, determination and the capacity to both recognize and act on opportunity, in the face of the unknown, yields incredible results.
It’s also a story of why getting the fundamentals right is critical when entreating with the unknown. Risk is a game where, the stronger you are, the more resilient you are, and the more prepared you are for both opportunity and threat… the more likely you are to prevail.
The Risktory Podcast is created, written, produced and hosted by Jacinthe A Galpin.
Soundtrack (sourced from www.freemusicarchive.org) Alan Spiljak – Clouds Alan Spiljak – Forgotten Alan Spiljak – Light blue Alan Spiljak – Empty days Alan Spiljak – Stars above Alan Spiljak – Not the end Alan Spiljak – Sun Alan Spiljak – Flying away Alan Spiljak – Time Alan Spiljak – Fantasy in my mind
Bibliography https://en.wikipedia.org/wiki/Ray_Kroc https://www.mcdonalds.com/us/en-us/about-us/our-history.html https://www.marketplace.org/2017/02/09/ray-kroc-mcdonalds-fast-food/ https://www.factinate.com/things/43-cut-throat-facts-ray-kroc-history-mcdonalds/ |