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On this week’s episode, one of the most spectacular collapses of the dotcom boom and bust: eCommerce retailer, boo.com.
Boo.com was in development for two years and operational for one of those two years. Not a long time, even in dotcom’s warp speed world. But in those two years, boo.com set the standard of what not to do when it comes to internet retailing.
And it shaped how we, in 2020, shop online.
The Risktory Podcast is created, written, produced and hosted by Jacinthe A Galpin.
Soundtrack (sourced from www.freemusicarchive.org) Alan Spiljak – Clouds Alan Spiljak – Forgotten Alan Spiljak – Light blue Alan Spiljak – Empty days Alan Spiljak – Stars above Alan Spiljak – Not the end Alan Spiljak – Sun Alan Spiljak – Flying away Alan Spiljak – Time Alan Spiljak – Fantasy in my mind
Bibliography https://web.archive.org/web/20121224101458/http://crave.cnet.co.uk/gadgets/the-greatest-defunct-web-sites-and-dotcom-disasters-49296926/3/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/boo-com-case-study-a-classic-example-of-failed-ebusiness-strategy/ http://www.tnl.net/who/bibliography/learned-boo-com/ https://www.theguardian.com/technology/2005/may/16/media.business https://en.wikipedia.org/wiki/Boo.com#Burn_rate http://www.tnl.net/who/bibliography/learned-boo-com/ |