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Home > The Risktory Podcast > How do you solve a problem like... DevaCurl


	Podcast:		The Risktory Podcast
	Episode:		How do you solve a problem like... DevaCurl
	Category:		Society & Culture
	Duration:		00:20:28
	Publish Date:		2020-09-28 10:30:09
	Description:		For those unfamiliar with DevaCurl, DevaCurl is the Mack Daddy of the modern curly hair movement. It was and is, arguably, the first mainstream brand to successfully target the curly hair market with products that allowed both men and women to embrace, indeed, celebrate their natural waves, curls and coils. And then something happened. Loyal customers began to complain that DevaCurl was no longer helping their hair. Worse, they alleged, DevaCurl had damaged their hair. Dandruff. Itching. Hairloss. Even allegations of chemical burns. Almost overnight, DevaCurl has gone from being the darling of the natural hair care world to, for many, the enemy. And at least 10 class action lawsuits have been filed against the brand by allegedly impacted consumers. On this week’s episode, I explore the DevaCurl Scandal, and I delve into what I think of DevaCurl’s response, from a crisis management perspective. The Risktory Podcast is created, written, produced and hosted by Jacinthe A Galpin. Soundtrack (sourced from www.freemusicarchive.org) Alan Spiljak – Clouds Alan Spiljak – Forgotten Alan Spiljak – Light blue Alan Spiljak – Empty days Alan Spiljak – Stars above Alan Spiljak – Not the end Alan Spiljak – Sun Alan Spiljak – Flying away Alan Spiljak – Time Alan Spiljak – Fantasy in my mind Bibliography https://www.facebook.com/stephaniemlmero/posts/507458733501979 https://www.youtube.com/watch?v=nuo8UCcyDhg&t=207s https://www.youtube.com/channel/UCLmvUvQYsrlDXzJ2KI6nZ1g https://www.nytimes.com/2020/04/01/style/deva-curl-hair-loss.html https://en.wikipedia.org/wiki/DevaCurl https://en.wikipedia.org/wiki/Curly_Girl_Method
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