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How do you go from 0 to 50 million installs in 50 days? In today’s episode on the Mobile UA Show, we speak to Wilson Kriegel about the meteoric rise of Draw Something, a pictionary app that allows you to play with friends asynchronously. We go into details of how the company was close to shutting down and how they gave this game all they had and released a game that went viral and got the parent company acquired in just a few weeks following that. Tune in to get some fascinating insights from behind the scenes of one of the wildest rides in mobile growth. This episode has been re-released from our previous podcast, How Things Grow.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/draw-something-zynga-wilson-kriegel/
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