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Podcast: The Mobile User Acquisition Show
Episode:

Category: Business
Duration: 00:28:03
Publish Date: 2020-11-03 10:00:00
Description:

Colette Nataf is the founder and CEO at Lightning AI. In today’s conversation, Colette describes 3 potential scenarios: best case, worst case and somewhere in the middle - and talks through how we might prepare for the worst. She illustrates the possibilities with the experience of a company that is using web-based flows for their UA today in a pre-iOS-14 world, and outlines exactly how the different aspects of user acquisition might change come January.

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