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	Podcast:		The Mobile User Acquisition Show
	Episode:
	Category:		Business
	Duration:		00:36:20
	Publish Date:		2021-03-12 17:00:00
	Description:		What happens under the hood of SKAdNetwork? Sure, there is the timer and there are the conversion values - but what is changing under the hood, and what does it mean to you as a marketer or publisher? In today’s interview, David Phillipson takes us through the process of attribution on SKAdNetwork, and how it differs from our existing paradigm(and where it remains the same). He talks through the lifecycle of a bid in an SKAdNetwork paradigm, how publishers can become SKAdNetwork compatible, and how the bidding logic is set to be dramatically different going forward. This is a fantastic episode for insights into SKAdNetwork, and much more besides. Absolutely unmissable! KEY HIGHLIGHTS
	Total Play:		0