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	Podcast:		The Mobile User Acquisition Show
	Episode:
	Category:		Business
	Duration:		00:30:31
	Publish Date:		2021-07-22 16:00:00
	Description:		Seems organic, but is paid. Long user funnel, with high CTR. In this episode, with our guest, Violeta Pirnog, Senior Performance Marketing Manager at Blinkist, we are unpacking the bundle of seeming contradictions that are native ads on Facebook. Right from user flows to testing parameters, Violeta takes us meticulously through the art of the soft sell. We are used to attention-grabbing creative ads doing the heavy lifting for conversions, so it hits differently when we hear how articles take on that mantle. How do you track events? What do you test? How do you optimize performance? Which placements do you go for? Bursting with questions? So were we! Check out this incredibly insightful episode. KEY HIGHLIGHTS
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