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	Podcast:		The Mobile User Acquisition Show
	Episode:
	Category:		Business
	Duration:		00:40:30
	Publish Date:		2021-08-20 15:00:00
	Description:		The landscape of Apple Search Ads has changed, but unlike the changes in SKAdNetwork that have impacted most mobile channels, these changes have been far more subtle and nuanced - and yet are very critical. Today we unpack these changes in the Apple Search Ads landscape with one of the best in the business - Thomas Petit. Thomas is an independent mobile growth consultant working primarily with non-gaming B2C apps. He is an external consultant for large apps (including 2 unicorns), a collaborator assisting several app agencies and an advisor for very early-stage startups. He’s run campaigns since the first day of Apple Search, spending 7 figures on the platform directly and also running audits on many other accounts. He is certified by Apple, SearchAdsHQ & ASOdesk – and is a regular public speaker on the topic. KEY HIGHLIGHTS
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