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	Podcast:		The Mobile User Acquisition Show
	Episode:
	Category:		Business
	Duration:		00:32:03
	Publish Date:		2022-01-28 05:00:00
	Description:		Ever thought that each SKAN update from Apple is making measurement more and more ambiguous? We’re back to delving into SKAN in this latest episode with Piyush Mishra. Piyush talks about the evolution of SKAN, predictions based on conversion values, performance comparison between channels and much more. He also tells us about the changes coming about in iOS 15 and how that makes the landscape even more complex. He encourages marketers to be smart about measuring the data that’s being brought in through different channels and campaigns. If you’re ready to nerd-out on SKAN, there’s nothing better than this episode right now! KEY HIGHLIGHTS
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