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Description:
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Our world today feels smaller than ever, largely due to advancements in communication and technology, making plenty of business owners wonder: Should I expand my services abroad? My guest today is Hans Peter Bech, author of the bestselling book Building Successful Partner Channels and managing partner of TBK Consult, a company that helps IT groups break into foreign markets. We discuss the intense planning and logistics behind expanding a business, how culture impacts sales, and Hans Peter Bech’s suggestions for anyone considering making the jump into a foreign market. Episode Highlights: - Who is Hans Peter Bech?
- Why you should take your company global
- Partner channels and foreign markets
- Challenges to expansion for IT companies
- How doing business differs from country to country
- Why planning is essential to expanding your business
- Hans Peter Bech’s top tips for going global
Resources: Tweets/Quotes: “The value of an information technology company that can prove global potential and traction is dramatically higher than an IT company that only operates in a single country” - Hans Peter Bech “Preparing a business plan is much faster and far less expensive than executing the plan”- HPB “Understanding local culture is fundamental for designing effective business processes”- Hans Peter Bech |
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