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Home > Predictable Prospecting's Podcast > Episode 30: Intersection of Sales and Marketing - Stephan Spencer
Podcast: Predictable Prospecting's Podcast
Episode:

Episode 30: Intersection of Sales and Marketing - Stephan Spencer
Category: Business
Duration: 01:01:30
Publish Date: 2016-10-11 09:00:00
Description:

On this episode, I’m interviewed by Stephan Spencer of Marketing Speak podcast. We discuss the intersection of sales and marketing, the steps to building a successful pipeline, and my favorite marketing initiatives and social proofs. I also give Stephan Spencer tips on how to improve his conversations with prospects, my best book recommendations, and a few of my top coaching practices.

 

Episode Highlights:

  • What’s new in Predictable Prospecting?
  • Creating meaningful conversations: Email and voicemail
  • Assembling buckets and creating a value grid
  • Top account-based marketing initiatives
  • Defining the funnel and key metrics
  • Fit sequence and nurture sequence
  • The Five-Step System
  • CRM recommendations
  • Top coaching tips
  • Book recommendations
  • Sales enablement
  • Favorite forms of social proof

 

Resources:
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