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Home > People, Places, Power > Episode 6: Cities and International Image
Podcast: People, Places, Power
Episode:

Episode 6: Cities and International Image
Category: News & Politics
Duration: 00:24:45
Publish Date: 2021-05-14 16:00:19
Description:

This episode probes cities as components of national brands and as brands themselves. Simon unpacks his idea of the brand. Issues include the relative volatility of city image, the absence of some of the countries with strong brands from the top of the City Brands Index, the potential for city diplomacy, and question of just why so many people admire Melbourne.
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