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	Podcast:		People, Places, Power
	Episode:		Episode 9: Culture: Decorative or Useful?
	Category:		News & Politics
	Duration:		00:33:42
	Publish Date:		2021-06-04 16:00:18
	Description:		This episode probes one of the core elements of national image and reputation -- culture -- and asks how a nation state can best incorporate it into its foreign policy. Cases include countries with magnificent cultures but weak images such as Iran and countries whose cultures are admirable but disconnected from contemporary relevance like Greece. Simon and Nick discuss the cultural element as a missing dimension for Ukraine in 2014 but a saving grace for Mali in 2012. The Cultural Relations approach of the British Council is advanced as a model and the current state of UNESCO bemoaned. In the final analysis Nick and Simon agree that it isn't enough just to be admired for one's culture; the nation state needs to do something to address the world's shared problems. With great soft power comes great responsibility.
	Total Play:		0