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This episode considers the impact of digital and social media on the world of international reputation and soft power. Simon and Nick consider the association between populism and social media and ask whether diplomacy has become harder in a digital world. They look at countries which have sought to benefit from positive digital activity such as Estonia or Rwanda and ask how much damage is done when a country like Russia behaves badly. They conclude with a discussion of the reputation of big tech companies as actors in international space. |