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	Podcast:		People, Places, Power
	Episode:		Episode 18: Scotland's Next Step
	Category:		News & Politics
	Duration:		00:28:32
	Publish Date:		2021-08-16 20:02:43
	Description:		This episode takes the case of Scotland as a point of entry into the issue of smaller countries or regions seeking independence. It probes the image of Scotland as measured by the nation brands index and looks at the reputational strengths it already enjoys. Simon notes that Scotland is rated above Ireland and is already seen as roughly equivalent to New Zealand. The conversation includes discussion of the risks to the good image of Scotland if a change of status is handled badly, attention to the role of diaspora as a booster of image, the possibility of 'virtual independence' as an optimal solution, and the universal appeal of an underdog/David and Goliath story
	Total Play:		0