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Description:
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This episode looks at one of the strongest soft power images: that of France, noting that it has displayed a downward adjustment at the top of the Nation Brands Index in recent years. Simon considers the strengths and weaknesses of the French image, with governance and people showing up as weaknesses. Nick reflects of older ideas of France and the impact of the colonial legacy on perceptions of the country. The conversation settles on the performance of Macron as a leader, his difficulties during the pandemic and the poor international reception of statements on Islam. Yet despite missteps he is favorably compared to Boris Johnson, whose erratic policies seem bound to wound if not kill the goose that lays the golden egg of British soft power. |
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