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Description:
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This episode considers the best way to structure and coordinate the elements within a nation's bureaucracy responsible for public diplomacy. It looks at best practices and common shortcomings. Simon and Nick agree that fitness for purpose seems to be the last things considered in setting up institutions. Proposals for good practice include Simon's suggestion for Iceland of a single 'house of Iceland' to house all elements of outreach. Nick notes the problem of elements undermining one another and the virtues of the German system of separate institutions for each function. Turning to structures of coordination, Simon recalls working within the British structure in the later Blair period. Nick stresses the value of a single agency or individual coordinating a collective effort, and the correlation of historical success with a special relationship between the senior official and head of state as with Churchill and Brendan Bracken or Reagan and Charles Z. Wick. Simon and Nick conclude that the best results seem to come from organizing a shorter-term collective campaign working to a collective objective. |
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