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	Podcast:		Nudge - Marketing Science Podcast
	Episode:		This Harvard prof made my emails 3.5x better
	Category:		Business
	Duration:		00:25:00
	Publish Date:		2024-12-16 06:30:00
	Description:		I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike Norton. Mike’s the scientist behind the IKEA Effect, and in today’s Nudge, he explains how that bias could help me gain more reviews. Did it work? Find out on today’s episode of Nudge. Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n Watch Nudgestock: https://www.youtube.com/@nudgestock Control emails: https://im.ge/i/Control-emails.fEPKZW Handwritten emails: https://im.ge/i/handwritten-emails.fEPfX0 Stats for the control email: https://im.ge/i/Control.fEP9YK Stats for the handwritten email: https://im.ge/i/Handwritten-variant.fEP5hF Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
	Total Play:		0