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Home > Nudge - Marketing Science Podcast > How to win any argument (according to a neuroscientist)
Podcast: Nudge - Marketing Science Podcast
Episode:

How to win any argument (according to a neuroscientist)

Category: Business
Duration: 00:22:43
Publish Date: 2024-06-17 05:00:00
Description:

I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument. 


Access the bonus episode: https://nudge.ck.page/de30a8ac24


Tali’s book, Look Again: https://tinyurl.com/5n8p3btb

Tali’s lab: https://affectivebrain.com/?page_id=161

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