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Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions.
The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/ Pete's Twitter: https://twitter.com/pete_dyson Learn more about Pete's work: https://www.transportforhumans.com/ Phill's Twitter: https://twitter.com/p_agnew Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list |
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