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	Podcast:		Nudge - Marketing Science Podcast
	Episode:		3 Nudges I Wish I Learned at Business School
	Category:		Business
	Duration:		00:20:45
	Publish Date:		2022-05-23 08:03:00
	Description:		I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school. Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Octopus energy’s ‘spin the wheel’: https://imgur.com/a/0G7TzN2 Dishoom’s matka: https://imgur.com/a/Wx8yy9B Amazon Prime’s loss aversion tactic: https://imgur.com/a/24bhujO The foot-in-the-door poster: https://imgur.com/a/MrdPLJA
	Total Play:		0