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	Podcast:		Nudge - Marketing Science Podcast
	Episode:		#68: The Peak-End Rule \| And the supermarket that destroyed communism
	Category:		Business
	Duration:		00:19:51
	Publish Date:		2021-11-08 08:30:51
	Description:		Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/e3a28121c1 The Science of Marketing Course: https://scienceofmarketing.teachable.com
	Total Play:		0