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Home > Nudge - Marketing Science Podcast > #8: The power of scarcity and why less is more
Podcast: Nudge - Marketing Science Podcast
Episode:

#8: The power of scarcity and why less is more
Category: Business
Duration: 00:18:00
Publish Date: 2019-07-29 20:39:13
Description:

You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when they’re the last in the jar. 

Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X 

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