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Home > Nudge - Marketing Science Podcast > #9: How to nudge people into voting, buying and recycling
Podcast: Nudge - Marketing Science Podcast
Episode:

#9: How to nudge people into voting, buying and recycling
Category: Business
Duration: 00:16:28
Publish Date: 2019-08-13 21:17:11
Description:

“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Martin about the powerful consistency principle. 

Link to Steve’s book Small Big https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258

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