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Home > Nudge - Marketing Science Podcast > #29: Why first impressions matter
Podcast: Nudge - Marketing Science Podcast
Episode:

#29: Why first impressions matter

Category: Business
Duration: 00:14:12
Publish Date: 2020-05-04 08:28:12
Description:

Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling author of the consumer psychology book Decoded. In the show we chat about the importance of first impressions in marketing, how you’re more likely to spot a McDonald’s logo when you’re hungry, and the trick that makes street food stalls so successful.

Phil's book Decoded: https://amzn.to/2EXoIMl

Phil's agency Decode: https://decodemarketing.com/en

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