Search


	Podcast:		Nudge - Marketing Science Podcast
	Episode:		#33: The Psychology of Price \| Part One
	Category:		Business
	Duration:		00:18:10
	Publish Date:		2020-06-29 08:05:40
	Description:		Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning. Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE Leigh's agency: https://www.irrationalagency.com/ Cognitive Economics Event: https://cognitiveeconomics.org/events/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
	Total Play:		0