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Home > Nudge - Marketing Science Podcast > #52: IKEA Effect: We Love What We Create
Podcast: Nudge - Marketing Science Podcast
Episode:

#52: IKEA Effect: We Love What We Create
Category: Business
Duration: 00:18:46
Publish Date: 2021-03-29 07:41:57
Description:

Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions.

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