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	Podcast:		Nudge - Marketing Science Podcast
	Episode:		#58: Why brands should flaunt their flaws
	Category:		Business
	Duration:		00:13:41
	Publish Date:		2021-06-21 08:09:05
	Description:		You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date. The Science of Marketing Course: https://scienceofmarketing.teachable.com Link to Joseph's book Messengers: https://amzn.to/2maUW0z Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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