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In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA). UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser, Senior Manager of Creative Strategy & Production at Liftoff Influence, and Sydney Bruce, Creative Account Strategy—UGC, as they share insights into identifying target audiences and the key components of a successful UA campaign. By harnessing the power of UGC, you can unlock a cost-effective and authentic way to reach new players and grow your mobile game. Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/ and https://gamerefinery.com/ for more information on game development topics and strategies for growing your game.
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