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	Podcast:		Let's Talk Loyalty
	Episode:		Best of the Back Catalogue \| Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher (#766)
	Category:		Business
	Duration:		00:48:19
	Publish Date:		2026-04-28 01:00:00
	Description:		This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. In this episode of Best of the Back Catalogue, airline loyalty programmes set the benchmark for scale, data, and revenue — and Emirates Skywards stands out as a leading example. Dr. Nejib Ben Khedher shares how the programme has evolved over time, from digital transformation to delivering real value for both members and the business. A sharp, insight-led look at what’s working today — and what’s next for loyalty. Show Notes: 1)Dr. Nejib Ben Khedher 2)Emirates Skywards
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