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Home > Let's Talk Loyalty > Brand Before Business: How Tekla Turns Experience into Loyalty (#721)
Podcast: Let's Talk Loyalty
Episode:

Brand Before Business: How Tekla Turns Experience into Loyalty (#721)
Category: Business
Duration: 00:58:56
Publish Date: 2025-11-11 01:00:00
Description:

In this episode of Let’s Talk Loyalty & Loyalty TV we sit down with Kristoffer Windall Juhl , Managing Director and CEO of Tekla, to explore how a digitally-first, Scandinavian brand has built an unwaveringly loyal customer base.

From the meticulous care put into Tekla’s products to creating immersive retail experiences, Kristoffer shares insights on brand-led growth, the power of gifting, and how meaningful interactions drive loyalty without relying on conventional points-based programs. Discover the strategy, storytelling, and patience behind cultivating a brand that resonates across generations and geographies, and hear the story behind the name “Tekla.”

Hosted by Nyeleti Sue-Angel Nkuna 

Show Notes

1) Kristoffer Windall Juhl

2) Tekla

3) Acquired Podcast - Podcast Recommendation

4) The Knowledge Project - Podcast Recommendation
Total Play: 0