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Home > Let's Talk Loyalty > Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia
Podcast: Let's Talk Loyalty
Episode:

Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia
Category: Business
Duration: 00:31:22
Publish Date: 2025-06-19 01:00:00
Description:

Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore Airline brand. 

Hosted by Carly Neubauer

Show Notes:

1) Udhara De Silva

2) Singapore Airlines

3) KrisFlyer

4) Kris+

5) Hidden Potential (Book)
Total Play: 0