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Home > Let's Talk Loyalty > Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignmen (#649)
Podcast: Let's Talk Loyalty
Episode:

Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignmen (#649)
Category: Business
Duration: 00:40:19
Publish Date: 2025-03-06 01:00:00
Description:

Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.

 Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views impact brand decisions.

Hosted by Amanda Cromhout

Show Notes:

1) Yuping Liu-Thompkins

2) Old Dominion University

3) Loyalty Science Lab.

4) The Politics of Brand Loyalty

5) Marketplace Dignity Transforming How We Engage with Customers Across Their Journey (Book)
Total Play: 0