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Home > Let's Talk Loyalty > #377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Podcast: Let's Talk Loyalty
Episode:

#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Category: Business
Duration: 00:58:19
Publish Date: 2023-05-10 01:00:22
Description:

This episode is focused on the role of customer communications in driving customer loyalty.

Rick Ferguson is a loyalty thought leader, with proven success in transforming traditional corporate communications into innovative, storytelling content across multiple platforms on a global scale.

Today, he shares insights from his more than 20 years’ experience, including a reminder of the three fundamental drivers of customer loyalty - trust, commitment and reciprocity.

We also discuss how our member communications can drive emotional loyalty - a lever that's often neglected as a way to optimize our programs.

                                                                  

Show Notes:

1) Rick Ferguson

2) Phabolousity
Total Play: 0