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Home > Let's Talk Loyalty > #357: H & M - Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
Podcast: Let's Talk Loyalty
Episode:

#357: H & M - Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers

Category: Business
Duration: 00:46:08
Publish Date: 2023-03-23 01:00:35
Description:

This episode features H&M - one of the world’s greatest fashion retailers.

With over 150 million members of its program world-wide, H&M has achieved some incredible results, balancing its global loyalty proposition with local market needs, to stay relevant in this incredibly competitive sector.

Our guest is Dominik Olejko, Regional Customer Insights & Engagement Manager for H&M in Eastern Europe.

Listen to enjoy Dominik's incredible career spanning 15 years in retail loyalty for brands including Decathlon, Ikea and now H&M, as well as his passion both for the traditional principles that drive loyalty as well as some incredibly inspiring and innovative projects that he has launched in this region.


Show Notes:

1) Dominik Olejko

2) H&M Group

3) H&M Membership

4) H&M App

Total Play: 0