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Home > Let's Talk Loyalty > #312: "KFC Rewards Arcade" - A Fun-Based Loyalty Strategy for Diners in the UK & Ireland
Podcast: Let's Talk Loyalty
Episode:

#312: "KFC Rewards Arcade" - A Fun-Based Loyalty Strategy for Diners in the UK & Ireland
Category: Business
Duration: 00:50:28
Publish Date: 2022-12-08 01:00:29
Description:

Today we discuss the launch of a brand-new high-profile loyalty program in the UK and Ireland, in the quick-service restaurant sector.

Kentucky Fried Chicken operates over 20,000 restaurants in 135 countries, so given their global brand, we were super excited to meet Ruby Huang, the CRM & Loyalty Lead at KFC UK & Ireland, to share their new program and its incredible early results. 

As this new programme uses gamification as its core mechanic, it is called the "Rewards Arcade" - a name which plays on the history of arcade games in the UK and allows KFC a way to celebrate the fun factor and their vision for engaging with their diners with a fabulous range of games over time.


Show Notes:

1) Kentucky Fried Chicken

2) Rewards Arcade

3) Ruby Huang - CRM & Loyalty Lead at KFC UK & Ireland

4) KFC gamifies loyalty with Rewards Arcade scheme

5) Digital Driving Growth in KFC China - By Paula Thomas

6) Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition: Book

7) Feedback Link
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