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Home > Let's Talk Loyalty > #310: Lessons from New Zealand's Phil Devlin - Loyalty Expert (Short Summary Show)
Podcast: Let's Talk Loyalty
Episode:

#310: Lessons from New Zealand's Phil Devlin - Loyalty Expert (Short Summary Show)

Category: Business
Duration: 00:08:16
Publish Date: 2022-12-06 01:00:08
Description:

New Zealand is a small country punching WAY above its weight in the loyalty industry, with over 95% of Kiwi consumers enrolled in at least one programme, so it was incredibly exciting to meet one of the country's leading loyalty experts in 2021 - Phil Devlin

In this short summary show, I review his fascinating career which includes Air New Zealand, Qantas, and Countdown Supermarkets as well as some of the key lessons I learnt from our conversation. 

Across his entire loyalty career, Phil has created clear and compelling loyalty concepts both independently and with partners, with a focus on simplicity, transparency, and integrity, so listen to learn his latest ideas on what was important to consumers in 2021 and remains true today.


Show Notes:

1) Phil Devlin

2) Countdown New Zealand

3) LTL Episode 153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights

4) Share your feedback with us!


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