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	Podcast:		Let's Talk Loyalty
	Episode:		#275: Gamification Guru Explains Pyschological Drivers of Engagement
	Category:		Business
	Duration:		00:58:10
	Publish Date:		2022-09-14 01:00:09
	Description:		This exciting episode features the author of a fascinating book called “Actionable Gamification” by Yu-Kai Chou. Yu-kai is one of the earliest pioneers of gamification and is a regular keynote speaker and lecturer on gamification at organizations including Stanford University, Google, Tesla, and Boston Consulting Group, among others. Yu-Kai's insights came from many years as a gamer and realizing the strategic value that the best games offer to their players. His “Octalysis Framework” has become the bible for many brands who aspire to the extra-ordinary levels of engagement that true gamification can achieve. Listen to enjoy this masterclass in gamification and how it applies to us as loyalty marketing professionals. Show Notes: 1.) Yu-kai Chou 2.) Octalysis Framework 3.) Get the Actionable Gamification book by Yu-kai Chou here 4.) Metablox
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