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Home > Exceptions With Jay Acunzo > Special Edition: Why & How to Write a Book for Your Brand with Drift's Dave Gerhardt
Podcast: Exceptions With Jay Acunzo
Episode:

Special Edition: Why & How to Write a Book for Your Brand with Drift's Dave Gerhardt
Category: Business
Duration: 00:46:06
Publish Date: 2019-02-27 11:00:00
Description: Today, we get a rare chance to go inside the process of writing a book with Conversational Marketing author and Drift VP of Marketing Dave Gerhardt. Hear why the company felt it was time to do so, how they plan to promote it (without derailing the team), and more details about the wins, frustrations, regrets, and celebrations companies rarely share publicly.
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