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Home > Exceptions With Jay Acunzo > How to Create & Own a Category with Optimizely
Podcast: Exceptions With Jay Acunzo
Episode:

How to Create & Own a Category with Optimizely
Category: Business
Duration: 00:34:34
Publish Date: 2019-03-13 20:00:00
Description: In this episode, hear why every brand is in the business of owning and leading a category in some way. We talk to Optimizely's CMO and their director of product marketing to understand how the company has successfully created and led their category, and we walk away with a few key pieces we can implement to do the same.
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