Elizabeth Grojean, founder of Baloo Living

About this episode

My guest this week is Elizabeth Grojean, founder of Baloo Living. Baloo living is an ecommerce brand that launched with a singular product…a weighted blanket. Within a few months of her launch the Baloo blanket was on every single Holiday Shopping Guide as “the blanket of the holidays”. Her story is remarkable for a few reasons and I’m super pumped to bring it to you.

First, her business launch didn’t start from a product or service…it started from a channel. Elizabeth knew that she wanted to build an ecommerce brand…she just needed to figure out what category.

Secondly, in this episode she shares with us the tactics she used to discover what category to enter based on her Amazon data analysis. You are going to want to make sure to listen to this full episode with pen and paper in hand because she unpacks each step just for you!

But before we get to the success story…we need to make sure we understand the full journey because every single chapter of our journey contributes to where we are today…ESPECIALLY Elizabeth’s entrepreneurial journey.

In this episode, you'll hear:

• How Elizabeth grew up in Houston with her dad who was entreperial. She moved to Texas when she was young as her Dad opened a RV Park.
• When leaving high school she felt very confused about her future, so thought that doing a marketing degree would open multiple doors for her.
• After graduating she still didn’t have an understanding of what she wanted to do, so went and worked for her dad at an Architecture engineer firm. This was a good experience but yearned to move to New York.
• She shares how she felt like a failure in her mid twenties because she hadn’t found what she wanted to do in her life.
• She shares how she seeked help to understand what was holding her back mentally.
• Elizabeth shares how she wanted to work in a startup and ended up working at Casa Dragones as the executive assistant for Bertha Gonzalez Nieves. This experience taught her many valuable lessons that she took forward when running her own business.
• How she used her savings and went to Bali to clear her head, this allowed herself to be vulnerable and not hide behind a label of a job title.
• Returning from Bali to New York she wanted to find a job that fitted around her new lifestyle.
  
• Elizabeth explains how becoming an entrepreneur she found her passion but now was searching for a product to sell.
• How she used E-commerce to find a product to sell, the power in Keyword Volume analytics, brought her to find her weighted blankets.
• Elizabeth explains that using a weighted blanket for the first time was a religious experience and she built her brand around expressing that feeling.
• She explains that her Dad offered to fund the company, at first she turned down the offer but then accepted it as she knew he believed in her and the product.
• How she went back to Bail and launched the company from there.
• How using a PR company opened doors for the company and in her first launch she sold out.

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Baloo Website: https://balooliving.com/
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EPISODE CREDITS

This episode was made possible due to the support of our sponsor Grindology. Visit https://grindology.com/ to obtain founder-direct tactics and strategies.