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	Podcast:		Light Reading Podcasts
	Episode:		Celebrity MVNOs are interesting, but do they help telco sales?
	Category:		Technology
	Duration:		00:39:22
	Publish Date:		2025-08-27 12:00:00
	Description:		In this episode: Some background on Zappi and how it provides brands like PepsiCo, McDonald's and Heineken with consumer data and insights to help fuel their advertising (01:00) A review of the celebrity MVNO sector and some other product areas endorsed or owned by celebrities (3:30) Celebrity-focused ads are distinctive, but they don't necessarily provide a near-term sales bump (7:45) How and why the effectiveness of celebrity advertising varies by age group (21:40) Brand recall also differs among age groups (27:30) How Trump Mobile and its golden T1 phone might resonate in the market (30:00) Other ways celebrity MVNOs may try to stand out in the market (35:40) Hosted on Acast. See acast.com/privacy for more information.
	Total Play:		0