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Home > Crash Course Fashion > Circularity 23 Debrief: Waste as Resource, GenZ Leadership, Perception-Driven Demand, and the Pursuit of Sustainable Growth Over Sacrifice
Podcast: Crash Course Fashion
Episode:

Circularity 23 Debrief: Waste as Resource, GenZ Leadership, Perception-Driven Demand, and the Pursuit of Sustainable Growth Over Sacrifice
Category: Arts
Duration: 00:32:47
Publish Date: 2023-06-15 13:46:14
Description:

In this solo episode, host Brittany Sierra reflects on her learnings from the Circularity 23 conference. She highlights key points from different speakers, such as treating waste not as mere trash but as an untapped resource with hidden potential. This idea calls for a radical rethinking of how products are designed, emphasizing the importance of incorporating information about a product's origin, composition, and potential for reuse directly into the product, a goal that could be achieved through the right mix of data, digital technologies, and tangible indicators.


Another significant takeaway from the conference was the call for cross-departmental collaboration. The speakers highlighted the necessity of dismantling departmental silos as a key step toward fully integrating sustainable practices into business operations. A strong emphasis was also placed on the power of thought diversity and the potential of intergenerational collaboration. Specifically, the dialogues centered on how GenZ and older generations can work together to propel sustainability initiatives and shape a more sustainable, circular economy.


Sierra shares insights into the power of perception in driving consumer behavior toward sustainable alternatives, referencing Charles F Kettering's 1929's article, Keep the Customer Dissatisfied. Lastly, Sierra highlights an impactful discussion with the founders of The Descendants Project, who emphasized the importance of 'sustainable growth over sacrifice,' advocating for business models that prioritize sustainability and social responsibility over sheer profit, especially when the latter comes at the expense of environmental or human health.


Watch The Descendants Project at Circularity 23: https://youtu.be/CdbTL-jUU5A
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