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Home > Crash Course Fashion > Taking a page from fast fashion's digital marketing playbook with BPCM’s Carrie Ellen Phillips
Podcast: Crash Course Fashion
Episode:

Taking a page from fast fashion's digital marketing playbook with BPCM’s Carrie Ellen Phillips
Category: Arts
Duration: 00:53:27
Publish Date: 2021-09-28 16:05:53
Description: What would happen if sustainable fashion took a page from fast fashion's marketing playbook and embraced strategic digital and influencer marketing strategies to deliver sustainability to the masses? As sustainability continues to be the topic of discussion and shoppers are becoming more and more skeptical of greenwashing, brands are stopping at nothing to prove to customers that they're sustainable. However, while brands are busy focusing on sourcing eco-friendly fabrics and acquiring certifications to break through the noise of greenwashing, are they underestimating the importance of creating an incredible product AND creating an incredible customer experience both on and offline? In the era of social media, ultra-fast fashion, and social pressures to "fit in," perhaps conscious fashion brands need to lean into savvy communications and embrace their social potential by leveraging strategic marketing strategies that drive traffic, boost brand awareness, increase content engagement, and drives sales. What would happen if purpose-driven brands took a page from fast fashion's marketing playbook and instead of promoting overconsumption and mass production, they used these strategies to bring sustainability to the masses? In this episode of Crash Course Fashion, Brittany Sierra chats with BPCM cofounder Carrie Ellen Phillips about all things sustainability, fashion, and marketing, including what would happen if sustainable fashion took a page from fast fashion's marketing playbook. And, true to the name, Carrie also shares her best crash course lessons for purpose-driven brands on how to create a marketing strategy that can increase brand awareness, build your audience, and increase revenue, even with a small budget.
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