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	Podcast:		Content Rookie
	Episode:		What is content marketing?
	Category:		Arts
	Duration:		00:23:52
	Publish Date:		2020-03-20 09:02:45
	Description:		Episode 1: What is content marketing? An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B). Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different companies and what you should really focus on before you start any content initiatives. Learning outcomes: Understanding of what content marketing is Understanding of the differences between B2B and B2C content initiatives Knowledge of common challenges and best-practice Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com --- Send in a voice message: https://anchor.fm/contentrookie/message
	Total Play:		0