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Home > Fanalytics with Mike Lewis Podcast > Episode 5: March Madness - Cinderella Stories, Blue Bloods, & TV ratings
Podcast: Fanalytics with Mike Lewis Podcast
Episode:

Episode 5: March Madness - Cinderella Stories, Blue Bloods, & TV ratings
Category: Sports & Recreation
Duration: 00:25:15
Publish Date: 2018-05-10 13:35:15
Description: Mike highlights research done by Emory 18MBA student Katie Hoppenjans. Katie looks at whether the level of excitement in a tournament really has any impact on fans' engagement. Do people actually love an underdog, or would they prefer to watch the same old powerhouses? Is "madness" really what viewers want?
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