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Home > Fanalytics with Mike Lewis Podcast > Episode 7: Gamification
Podcast: Fanalytics with Mike Lewis Podcast
Episode:

Episode 7: Gamification
Category: Sports & Recreation
Duration: 00:31:54
Publish Date: 2018-05-31 13:08:24
Description: Professors Mike Lewis and Michelle Andrews discuss gamification: the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
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