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Home > Fanalytics with Mike Lewis Podcast > Episode 17: Nike & Colin Kaepernick
Podcast: Fanalytics with Mike Lewis Podcast
Episode:

Episode 17: Nike & Colin Kaepernick
Category: Sports & Recreation
Duration: 00:26:41
Publish Date: 2018-09-06 14:08:33
Description: Economist Tom Smith and Mike Lewis analyze Nike’s decision to feature Colin Kaepernick in its “Just Do It” campaign. Is Nike pursuing the right branding strategy? Are they using Kaepernick to reposition the brand closer to Millennial and Generation Z sensibilities?
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